Launching your course: the step-by-step version
What actually happens in launch week, in order, without the theatre. Nine minutes, and it is mostly a checklist. Watch it once before you set a date and once the week you launch.
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About the coach
Academy OS
Academy OS is where coaches, consultants and experts learn to build their own academy — the courses, the community, the site that ranks, and the automation that follows up while you sleep. You learn it here, on the platform you'll run it on. Free to start, and there's a person on the other end when you get stuck.
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Ship it
Your First Course in 5 Days
Five days to a validated outline and your first training recorded. One short training a day, and you end the week with an artifact, not notes.
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Live
Your Academy, Live in a Weekend
A name, an address, a catalog and one public page — live by Sunday. You finish with a URL you can send to someone, not a plan for a website.
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Automatic
The Follow-Up That Runs Itself
Welcome, rescue, completion — the three sequences that decide whether anyone finishes. You end with one automation live and a log row proving it fired.
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Finish
Make It Stick
Why students stop, and the five settings that keep them going. You finish with a Mission and three goals written into your own course.
View trackBuild the community around your academy
A long, unhurried conversation about building an online community: why most of them go quiet, what a founding group needs from you in the first months, how to set norms without policing them, and when a community is the wrong answer. Relevant the moment your second cohort starts, because the students who talk to each other are the ones who finish and come back. Eighty-five minutes, worth every one.
Free webinarRun a live session that fills your course
The complete formula for a live session people stay to the end of: how to structure the hour, how to teach something genuinely useful and still arrive at an offer, how to handle the questions, and what to do in the days either side. If you have a course and no reliable way to put people in it, this is the highest-leverage seventy-six minutes on the site. Bring a notepad — roughly half of it is structure you can copy directly.
Free webinarDesign a course people actually finish
A full masterclass on designing online learning that works, for coaches who know their subject and have never had to teach it at a distance. It covers how to set an objective you can measure, how to sequence material so each piece earns the next, how to build practice into a course instead of bolting a quiz on the end, and where most self-made courses lose people. Watch it before you outline, and again after your first cohort tells you what confused them. Starts as soon as you register.